Hi Reader,
This week’s Friday Feature started before this house was ever ready for photos.
It started with a Reel. 🎥
THIS WEEK'S FRIDAY FEATURE
10657 Catharpin Road, Spotsylvanina, Virginia
When our client Danny Mundy took on this new-construction listing, he wanted to do more than market the home well.
He wanted to make a strong impression with a new builder client — and show them what their marketing could look like with him.
And Danny already had a reason to lean into video.
When discussing this new shoot, he told us that a social media Reel we created for one of his lots helped him win this opportunity. So for Catharpin Road, video wasn’t just another piece of listing media.
It was part of the strategy.
Because the right video doesn’t only market the property in front of the camera. It shows future clients how you market, keeps your name in front of people, and gives them a reason to remember you.
And that matters: 81% of sellers contacted just one agent before choosing who would sell their home, according to NAR’s 2025 research.
Sometimes the work of becoming that one agent starts long before the listing appointment.
Featured Agent: Danny Mundy | RE/MAX Supercenter
🎥 WATCH THE REEL THAT STARTED THE STORY →
​🍿 WATCH THIS WEEK'S FEATURE →
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Have a listing coming up that deserves the full treatment?
​BOOK YOUR NEXT SHOOT →​
See you next Friday,
ECI Media
Media that markets more than the property.
A Few More Listings Worth a Look This Weekend
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11830 Rutherford Dr
Fredericksburg, VA 22407
Listed by Meghan Kala
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454 Wood Landing Rd,
Fredericksburg, VA 22405
Listed by Scott Cleveland
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144 Morning Glory Dr,
Winchester, VA 22602
Listed by Cat Brown
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208 Heritage Commons Dr
Fredericksburg, VA 22405
Listed by John Myers
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